We Deserve More Options To
Feel Better
Live Healthier
Be Happier

Our health and wellness is not a destination – but a journey.

Rather than relying on modern healthcare for Reactive Cure, we believe people need to have more choices for Preventive & Holistic Care to help sustain our well-being before the worst

This is where we come in…

Our Belief & Mission
  • Choices

    We deserve more options to take control of our own health & destiny.

  • Knowledge

    Understanding our DNA can unlock our greatest human potential.

  • Personalization

    Personalized solutions work better for us because we are all unique.

  • Connections

    Genuine social connections can make the world a better place.

Founding Story

founding Image

The origins of ConnectingDNA started with the life journey of our founder; Cedric Lee, who suffered from eczema and allergies since his childhood.

Despite being in the medical industry for many years, he could not find permanent cure for his condition until he did a DNA test and found out that he is genetically sensitive to gluten.

By connecting knowledge of his biology to his desire for complete natural healing, Cedric managed to solve his health issues using personalized nutrition and lifestyle - and through his ordeals, gained a deeper understanding of alternative wellness solutions that can be complementary to modern medicine.

From these insights, ConnectingDNA is born.

Much like how our DNA connects us as species; ConnectingDNA seeks to use human connection, data technology, holistic solutions, and knowledge of our individual genetics to help people achieve sustainable well-being and greater longevity.

The Team

Everyday we go to work hoping to do two things; make our customers' lives a little healthier, and make the world a little better. Get to know the people behind ConnectingDNA.

Cedric Lee

Cedric Lee

Founder & CEO

20 years Biz & Product Development in Medical Health & Technology. Cedric believes in the power of human potential, great ideas & good old-fashioned hard work.

CHOO Ee Ting

CHOO Ee Ting

Wellness/Operations Lead

15 years in genetics & operations. Ee Ting is also trained in nutritional immunology & lifestyle coaching. She loves to give talks about healthy living through smart eating.

Carolyn GOH

Carolyn GOH

Chief Technology Officer

20 years in technology, IT development & system infrastructure in data and healthtech, Carolyn is passionate about creating disruptive solutions that creates societal impact.

Kurnia SETYAWAN

Kurnia SETYAWAN

Creative Specialist

6+ years in creative works like graphic design, UI/UX, social content and motion graphic. Kurnia excels in using design to solve the world’s most complex problems.

Austin Rufus TEO

Austin Rufus TEO

Marketing Specialists

8+ years in data-driven marketing, SEM, SEO, AI & Automation, Austin loves to blend data with creativity to make meaningful connections in human-centered campaigns

Gonz LABORTE

Gonz LABORTE

Tech Development Lead

14 years e-commerce & web applications full-stack developer. Gonz loves technology, organic agriculture, and the greater good. He also loves his mango farm.

Esraa MAKSOUD

Esraa MAKSOUD

AI/Database Development

5 years in AI medical data extraction development & research using Python. Esraa loves listening to problems and brainstorming solutions to make lives better.

Genie DIANE​

Genie DIANE​

Customer Service Manager

Multiple years in Service, Hospitality, AR/VR, Genie doesn’t just help our customers have a better day, she also works as a mascot, avatar, & cheerleader for our team.

Oliver TIAN​

Oliver TIAN​

AI/Big Data Advisor

30+ Years in Tech, AI & Automation, Oliver is the VP of Global Robot Clusters & an Advisory Board member of AI for Good (Asia). He believes AI can augment human capability.

Brian KENNEDY​

Brian KENNEDY​

Genetics/Science Advisor

26 Years in Biochemistry, Physiology, Genetics & Aging. Brian is an NUS Professor & the current Director in Centre of Healthy Longevity researching anti-aging.

Christopher BRIDGES​

Christopher BRIDGES​

Legal Advisor

33 Years Commercial Law & Litigation. Christopher owns an established law firm and is passionate about championing social unjust, petting dogs, and great liquor.

GOH Jor Ming​

GOH Jor Ming​

Exercise/Physiology Advisor

19 Years in Exercise Physiology / Psychology & Sports Nutrition. Jor Ming is an experienced research scientist deciphering the secrets of health, aging & disease through exercise.

Our Location

While we are a multi-national and multi-racial company, our headquarter is located in sunny Singapore – the 'Garden City'. Singapore is well known for being a global financial center, a metropolitan tourism spot, as well as a medical and wellness hub of S.E. Asia.

Main Office

7 Temasek Boulevard

#12-07 Suntec Tower One

Singapore 038987

Satellite Office

Block71 Singapore

71 Ayer Rajah Crescent

#02-01, Singapore 139951

Emailhello@connectingdna.com
cDNA logoconnectingDNA

Helping you live life by design according to your goals and genes.

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