Achieve Your Health Goals Faster Safer Easier Smarter
Achieve Your Health Goals Faster Safer Easier Smarter
Your health and wellness is not a destination – but a journey.
In a world where one-size-fits-all solutions often fall short, we’re here to revolutionize the way you approach your health and lifestyle.
Imagine being able to get connected to safe, personalized, and reliable wellness recommendations based on your unique genetic traits – in fitness, nutrition, and mental wellness.
This is where we come in…
OUR BELIEF & MISSION
Choices
We deserve more options to take control of our own health & destiny.
Knowledge
Understanding our DNA can unlock our greatest human potential.
Personalization
Personalized solutions work better for us because we are all unique.
Connections
Genuine social connections can make the world a better place.
Founding Story
The origins of ConnectingDNA started with the life journey of our founder; Cedric Lee, who suffered from eczema and allergies since his childhood.
Despite being in the medical industry for many years, he could not find permanent cure for his condition until he did a DNA test and found out that he is genetically sensitive to gluten.
By connecting knowledge of his biology to his desire for complete natural healing, Cedric managed to solve his health issues using personalized nutrition and lifestyle - and through his ordeals, gained a deeper understanding of alternative wellness solutions that can be complementary to modern medicine.
From these insights, ConnectingDNA is born.
Much like how our DNA connects us as species; ConnectingDNA seeks to use human connection, data technology, holistic solutions, and knowledge of our individual genetics to help people achieve sustainable well-being and greater longevity.
The Team
Everyday we go to work hoping to do two things; make our customers’ lives a little healthier, and make the world a little better. Get to know the people behind ConnectingDNA.
CHOO Ee Ting
Cofounder & CCO
15 years in genetics and operations, & overseas commercial expansion. Ee Ting is also trained in Lifestyle Coaching, & loves to give talks about healthy living through smart eating.
Harry LUU
Technology Lead
7 years in technology, web development & IT consulting, Harry has led projects across diverse domains, and is excited about how Gen AI can help propel humanity forward.
Saleha SUNDARAM
Business Alchemist
6 years in retail, consumer goods and business development. When Saleha isn’t executing campaigns or exceeding quotas, you’ll find her soaking up the sun at the beach.
Konstantin RAKITIN
Growth Volunteer
8+ years in Business Intelligence, software and logistics, Konstantin helps companies achieve their goals through strategic solutions tailored to their unique needs.
Gonz LABORTE
Senior Web Development
14 years e-commerce & web applications full-stack developer. Gonz loves technology, organic agriculture, and the greater good. He also loves his mango farm.
Esraa MAKSOUD
AI/Database Development
5 years in AI medical data extraction development & research using Python. Esraa loves listening to problems and brainstorming solutions to make lives better.
Genie DIANE
Customer Service Manager
Multiple years in Service, Hospitality, AR/VR, Genie doesn’t just help our customers have a better day, she also works as a mascot, avatar, & cheerleader for our team.
Oliver TIAN
AI/Big Data Advisor
30+ Years in Tech, AI & Automation, Oliver is the VP of Global Robot Clusters & an Advisory Board member of AI for Good (Asia). He believes AI can augment human capability.
Brian KENNEDY
Genetics/Science Advisor
26 Years in Biochemistry, Physiology, Genetics & Aging. Brian is an NUS Professor & the current Director in Centre of Healthy Longevity researching anti-aging.
Christopher BRIDGES
Legal Advisor
33 Years Commercial Law & Litigation. Christopher owns an established law firm and is passionate about championing social unjust, petting dogs, and great liquor.
GOH Jor Ming
Exercise/Physiology Advisor
19 Years in Exercise Physiology / Psychology & Sports Nutrition. Jor Ming is an experienced research scientist deciphering the secrets of health, aging & disease through exercise.
Our Location
While we are a multi-national and multi-racial company, our headquarter is located in sunny Singapore – the ‘Garden City’. Singapore is well known for being a global financial center, a metropolitan tourism spot, as well as a medical and wellness hub of S.E. Asia.
Singapore
7 Temasek Boulevard
#12-07 Suntec Tower One
Singapore 038987
hello@connectingdna.com
Our Advisors
We get smarter everyday because we have great mentors and advisors supporting us in our journey. Meet them below.
CHANG Sau Sheong
CEO, SP Digital
Head honcho of SP Digital with 26 years of experience in IT, technology and programming. In the industry, he is known as the ‘Code Father’. Sau Sheong brings his vast experience and network of technology and business contacts to our team.
Joshua R. SIM
Award Winning Music Educator
The only musician who won the international Electone Grand Prix with 20 years of teaching experiences grooming music talents in the region. Joshua brings his insights of teaching based on Nature and Nurture to us.
