About Us

Most people
still live by
trial and error

Your body already holds the answers. Your own DNA could end the guessing and help you live better.

DNA is just the startWe're a DNA-Wellness company

Turning your DNA into personalized actions, matched products and better outcomes.

Four principlesshaping what we build

Your DNA
stays yours.

Export it, delete it, take it with you anytime. You hold the keys.

A report
isn't a plan.

A PDF you read once changes nothing. Your Bio-Profile and AI Chatbot do.

Context makes
it personal.

Generic advice rarely fits anyone. Genetic context makes every choice yours.

Connection
compounds.

Link your genome to AI and trusted partners. Small choices start to add up.

Our mission

Helping people
live life by design

Guessing is the default. Using your DNA, you get better outcomes by designing your life around it.

By default By design
Guess which diet works. Try it for 3 months. Doesn't work. Eat for your genes and boost your metabolism.
Follow the workout your friend or gym coach swears by. DNA-personalised training using a Bio-Plan. Get quick results.
Read a 60-page DNA PDF. Browse once and forget. Ask your Bio-Profile's AI anything in plain English, any time.
Blame your discipline when nothing works. Understand why your efforts don't work. Pivot fast.

The people behindConnectingDNA

Every day we go to work to make our customers' lives a little healthier, and to make the world a little better. Meet the team making it happen.

Cedric, Founder & CEO
Cedric
Founder & CEO
Ee Ting, Cofounder & COO
Ee Ting
Cofounder & COO
Leong, VP Engineering
Leong
VP Engineering
Jor Ming, Science Advisor
Jor Ming
Science Advisor
Andy, Data Advisor
Andy
Data Advisor
Elin, IPO Advisor
Elin
IPO Advisor
Drew, Risk Advisor
Drew
Risk Advisor
Angellita, Creative
Angellita
Creative
Sandi, Operations
Sandi
Operations
Felix.H, Engineer
Felix.H
Engineer
Kurnia, Creative
Kurnia
Creative
July, Operations
July
Operations
Esraa, Engineer
Esraa
Engineer
Ram, Creative
Ram
Creative
Travis, Engineer
Travis
Engineer

From eczema to genes

ConnectingDNA began with the personal journey of our founder, Cedric Lee, who had lived with eczema and allergies since childhood.

Cedric Lee with the team at the Money FM 89.3 studio

After more than 20 years working in the medical industry, he still found no permanent solution. A DNA test finally revealed that he was genetically sensitive to gluten.

By using this insight to change his nutrition and lifestyle, Cedric saw a major improvement in his wellbeing. More importantly, he realized how powerful health decisions can become when they are guided by our individual biology.

From that discovery, ConnectingDNA was born.


Today, ConnectingDNA combines genetics, technology and trusted wellness solutions to help people better understand their bodies, and make healthier choices with greater confidence.

Read Cedric's full story on LinkedIn →

A multi-year journey from one idea to a company

2021

Founded in Singapore

Cedric Lee founds the company in Singapore after his own gluten-sensitivity discovery taught him that generic wellness advice doesn't work when biology is personal.

2022

Marketplace goes live

A year of hard learning. We pivoted three times before the model clicked. Marketplace Alpha goes live with 100+ early users, and we launch our first B2B solutions to take DNA-led wellness from consumer experiment into real revenue.

2023

Microsoft & NUS backing

Selected into Microsoft and NUS's AI acceleration programme, an early external signal that DNA-led wellness is a real category. Choo Ee Ting joins as co-founder after 18 months working side by side.

Programme Microsoft × NUS AI Cloud Credits US$150K Team Co-founder onboard
2024

Pre-seed round closes

After three years of bootstrapped growth, we close a US$750K pre-seed round to expand the team and onboard vendor partners. Selected by Meta to implement Llama AI, and venture into Silicon Valley to test the U.S. market.

Pre-seed US$750K closed AI partner Meta Llama Expansion Silicon Valley
2025

ISO-certified, going global

Coaches, nutritionists and brands join the ecosystem, turning DNA insight into action. ISO/IEC 27001 certified and PDPA-compliant end-to-end. Invited by the Western Australia government to enter Perth, and onboarded by Google for AI adoption.

Compliance ISO/IEC 27001 + PDPA Australia Perth, by WA Gov AI partner Google · US$25K credits
2026

Today

Now a 12+ person international team with a growing 250+ partner pool. We're actively onboarding brands, deepening market presence, and getting featured across Singapore press and radio as the category takes shape.

Your DNA does not lie, and with the right tools, it can offer a roadmap to better health and a lifestyle that finally makes sense for you.

The Lifestyle Collective, September 2025

Headquartered in
the Garden City

A multi-national, multi-racial team based in sunny Singapore: a global financial centre and one of Southeast Asia's leading medical and wellness capitals.

The Merlion and Esplanade theatres in Singapore

#1

Asia's top financial hub

4hr

Flight to most of APAC

3hr

Time-zone overlap with EU & US

Registered Office

7 Temasek Boulevard

#12-07 Suntec Tower One
Singapore 038987

Operations Office

Block 73 Singapore

73 Ayer Rajah Crescent
#02-15, Singapore 139952

Get in touch

Visit our Contact page →

Join the DNA-Wellness movement

Stop guessing
Start with your genes

Take a test, upload a report you already have, or browse the ecosystem. AI reads your DNA, and trusted partners help you act on it.