Fonctio Healing · Malaysia
A Malaysian Clinic Enters Singapore
Fonctio Healing already had established services in Malaysia. We helped translate its expertise into clearer online offerings for Singapore customers, created dedicated service listings and built a Singapore-facing branded storefront.
- 3 service listings
- Branded Singapore storefront
- Connected digital journey
- Private CRM
Before
Known in Malaysia, New to Singapore
Fonctio already had clinical expertise and an existing customer base. But customers in a new market had little context about the clinic, its approach or which service they should start with.
What we changed
A Clearer First Step
We reorganised Fonctio's services so someone unfamiliar with the clinic could quickly understand its approach, compare the available consultations and choose an appropriate starting point.
The services
Three Levels of Support
From an introductory consultation to ongoing lifestyle support and a deeper consultation, each service has a clear purpose and next step.
The storefront
Built for Singapore Customers
The storefront gives Singapore customers one place to learn about Fonctio, understand its services and select the consultation that fits their needs.
What they got
One Business, Four Connected Parts
A Platform for Market Expansion
- 3 service listings
- Different consultation options presented clearly to Singapore customers.
- Branded Singapore storefront
- Fonctio retains its own identity while entering a new market.
- Connected digital journey
- Customers can move from discovering the clinic to selecting a service.
- Private CRM
- Fonctio can manage customer enquiries and relationships through one system.
CRM System
Every order, customer and message in one place they own, with the numbers to see which sessions book.
