Fung Onn Medical · Singapore
60 Years of Trust, Now Online
Fung Onn Medical Store had decades of customer trust and established products, but most of that value existed offline. We digitised its product range, built a branded online storefront and created a simpler way for new customers to discover and purchase its products.
- 5 product listings
- Branded online storefront
- E-commerce structure
- Private CRM
Before
Trusted Offline, Hard to Find Online
Generations of customers knew Fung Onn through its physical shop and word of mouth. Online, however, customers had fewer ways to discover its products, understand their uses or purchase from the business.
What we changed
Product Knowledge, Made Clear
We organised the product range by customer need and explained each product more clearly, helping online shoppers understand what it is for and why they may choose it.
The products
Five Products for Five Needs
Instead of expecting customers to understand traditional product names, each listing makes the intended use and product benefits easier to recognise.
The storefront
Tradition Rebuilt for E‑Commerce
The digital storefront keeps Fung Onn's established identity while giving customers a modern way to browse products, understand them and purchase online.
What they got
One Business, Four Connected Parts
From Physical Shop to E-Commerce
- 5 product listings
- Products are clearly presented according to customer needs.
- Branded online storefront
- Fung Onn keeps its existing brand while gaining a dedicated digital sales channel.
- E-commerce structure
- Products, content and purchasing are organised into one customer journey.
- Private CRM
- Orders and customer relationships can be managed from one place.
CRM System
Every order, customer and message in one place they own, with the numbers to see what sells.
