ConnectingDNA begins a leadership transition, with its product roadmap and support for customers and partners unchanged.
SINGAPORE, 30 September 2026. ConnectingDNA announces that Co-founder and Chief Operating Officer Choo Ee Ting is stepping away from her executive role to focus on personal priorities. She remains a minority shareholder. The company thanks her for her contributions during its formative years and wishes her well in her next chapter.
Founder and CEO Cedric Lee continues to lead ConnectingDNA, with the team focused on developing its DNA-Wellness platform, supporting partners and bringing personalised wellness insights to more customers.
Ee Ting's time at ConnectingDNA
Cedric founded ConnectingDNA in 2021. Ee Ting joined in December 2022 as Wellness and Business Development Lead and became Co-founder and Chief Operating Officer in August 2023. During her time with the company, she helped lay the foundations for its operations and development.
"Building a company takes commitment, care and a great deal of work behind the scenes. Ee Ting has been an important part of our journey, and I am grateful for the energy and dedication she has given ConnectingDNA", said Cedric Lee, Founder and CEO. "We respect her decision and wish her every happiness in the next chapter of her life."
Who leads ConnectingDNA now?
ConnectingDNA continues under Cedric's leadership. The company is recruiting an Operations Lead for its Singapore headquarters, and until the role is filled Cedric oversees operations with the team. Partners and customers keep working with the same team, through the usual channels and the Contact page.
Our focus is on making ConnectingDNA more useful to the people and partners who rely on it.
What can customers expect?
ConnectingDNA recently launched its redesigned website, and Bio-Profile V3 follows in October 2026, the next step in making genetic insights easier to understand and use.
Further improvements to the DNA-Wellness Marketplace are planned for the same month, with the aim of helping customers connect their wellness needs with relevant products, services and professionals.
This builds on the past year's work: in April 2026, ISO 27001 certification for how the company protects customers' DNA data, and in January 2026, a place in a Google Cloud startup programme.
The company is also continuing its engagement with wellness partners and its participation in industry events, to introduce more people to practical applications of DNA-informed wellness.
"Our focus is on making ConnectingDNA more useful to the people and partners who rely on it", Cedric added. "With our new website live and Bio-Profile V3 launching in October, our next priority is to turn that progress into a better customer experience and meaningful opportunities for our partners."
Our mission stays the same
ConnectingDNA's mission remains to help people live life by design through more personalised, DNA-informed wellness.
The company thanks Ee Ting for her role in its journey, and its team, investors and partners for their continued support as it moves forward.
What DNA-Wellness means
DNA-Wellness uses insights from your DNA to help personalise how you eat, exercise, sleep, recover and live. Understand what makes your body different, make smarter wellness choices, and discover what may work better for you.
