Heartfelt Scent Lab · Singapore
A Creative Brand, Made Clear
Heartfelt Scent Lab had a distinctive brand concept and several ways for customers to engage, from fragrances to workshops. We organised those ideas into clear offerings, created consistent product content and built a branded online storefront.
- 5 product and service listings
- Branded storefront
- Connected buying journey
- Private CRM
Before
Distinctive Idea, Confusing Offers
The brand had strong visual storytelling and several different offerings, but customers had to work out what each product was, how the options differed and what they should choose first.
What we changed
Organised Around How Customers Shop
We separated the different products and experiences, gave each one a clear purpose and created a simpler path from discovering the brand to choosing a fragrance or workshop.
The listings
Five Offers, Clearly Differentiated
Each fragrance or experience is presented separately so customers can quickly compare the options and choose according to their interests.
The storefront
Creativity With a Clear Structure
We retained Heartfelt Scent Lab's distinctive visual identity while giving the site a consistent structure for products, workshops and customer information.
What they got
One Business, Four Connected Parts
Creative Brand, Connected Business
- 5 product and service listings
- Each fragrance or experience has a clear role and customer proposition.
- Branded storefront
- Heartfelt Scent Lab keeps its own identity and visual language.
- Connected buying journey
- Customers can move from discovering the brand to comparing offers and choosing what suits them.
- Private CRM
- Customer enquiries, purchases and relationships can be managed centrally.
CRM System
Every order, customer and message in one place they own, with the numbers to see what sells.
